State of Cloud Campaign

Role: Creative Director

LINKEDIN AD PERFORMANCE

• CTR on average was 0.39% for State of Cloud
- 22% higher than Cloud Skills Forecast

• Engagement Rate: (includes likes, shares, etc.) 0.61%
- 27% higher than Cloud Skills Forecast
• Impressions were 665,800

The "State of Cloud Campaign" was meticulously designed as a strategic digital initiative aimed at driving substantial revenue and encouraging sign-ups. Anchored by a comprehensive ebook, this thought-leadership campaign spotlighted prevalent organizational inefficiencies in cloud-literacy. It offered profound insights into aptly applying cloud migration tactics and fostering the development of corresponding essential skills to navigate the complexities of cloud technologies seamlessly.

FUNNEL METRICS

• 1,558 Responses
• 101 AQLs
• 5 SAOs
• $113,935 MOP

VISIT DATA: PAID CHANNELS + EMAIL ONLY

• Visits: 10,006
• Unique Visitors: 8,614
• 145 Form Submits resulted from these visits on-site.
• 1.30 Page Views per Visit
• Average time on site: 4:36

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