Pluralsight LIVE
I played a vital role in crafting the brand identity, nomenclature, and creative direction for Pluralsight LIVE, our annual user conference. The impact of this work was evident as attending companies realized a remarkable threefold increase in deal size on average, with a corresponding threefold rise in deal closure rates. Driving over $167M new/expand pipeline and $104M renew ARR from 2021-2023.
This event successfully ran for four consecutive years, with each year featuring subtle refinements in its visual identity to harmonize with a central theme closely linked to the inaugural keynote and the company's mission.
Annually, I was responsible for conceiving and establishing the event's visual identity, personally creating approximately 70% of the design work. I collaborated with a range of specialists to round out all the creative assets, both from our in-house team and external agencies, to bring our vision to fruition. This multi-disciplinary team included experts in UX design, motion graphics, copy, graphic design, and video production.
The event was successfully planned and executed by our internal Events team in conjunction with our valued partner, WEBB AV.
LIVE 2021
THEME: Stronger together
LIVE 2020
THEME: See things differently
We created a fully virtual event in light of the pandemic. We filmed and streamed from the studio with our partners WEBB AV
LIVE 2019
Theme: “Tech Skills”
LIVE 2018
Theme: “Lens into the future”