In my role as creative director at Pluralsight, I spearheaded a complete revitalization of our brand. We recognized the need to transition from our former sleek, black-centered identity to one that was friendlier and more inviting. Our goal was to create an aesthetic that felt warmer and more relatable. To achieve this, we implemented a harmonious color palette, expanded our library of textures, and established guidelines for illustrations. We also revamped our primary logo, product logos, and all outward-facing marketing materials.