Black Friday
Below are two examples of our annual Black Friday campaign, each featuring distinct design aesthetics and messaging for three key phases: Black Friday, Cyber Monday, and Last Chance. I skillfully set these phases apart through creative use of color palettes and impactful copy variations.
Black Friday 2017
Created custom gif headers and ads through stop-motion. Process involved countless hours of spray-painting all the props just outside the office doors (much to facilities disdain 😜)
